Introduction:

If you aren’t convinced how imperative this is that you own a mobile-friendly website, this is the perfect article for you. We hope that by the end of the article, you will have a much clearer image of the importance of having a mobile-friendly website, so read the complete article thoroughly.

A mobile-friendly website is nothing different from any other website, but the user will be able to see the accurate display of the website at a mobile phone or any other handheld device, such as I-pads and tablets. It is also called the responsive web design that will provide you the same display for a 6-inch smartphone to a 42 inch LCD screen. 

Today most people use their smartphone rather than a laptop or a desktop to surf the internet. By creating a mobile-friendly website design, you can provide a streamline experience to your visitors.

There are several benefits of creating a mobile-friendly website, such as

• Streamline experience across several devices

• Positive ranking

• Improve conversion rate

• Improved user experience

• Faster download speed

• Flexibility

• Cost-effective

Here in this article, we will discuss 9 important points that will give you a better understanding.

Make your website responsive and mobile-friendly :

When you make your website more responsive, it will become adaptive. So, no matter you are going through the website on your mobile phone or your desktop, you will get a similar experience. This is the best option to make your website mobile-friendly as you are providing the same experience for all the users from different platforms.  

Provide easier access for all the necessary information :

As mentioned above people tend to use their mobile phones more than desktops to surf anything on the internet. Nowadays mobile has become much smarter, so people don’t mind reading content on the mobile too. But, as the device is much smaller compared to the desktops or the bigger LCD screens, they need to find what they are looking for sooner. All you have to do is to come up with a strategy of what people expect to find when visiting your website and make those things easily visible on the website.

Include the viewport Meta tag :

If you want to create a mobile website, the Viewport Meta tag is one of the easiest ways. Imagine your website opens up with the same width on the handheld devices as it does on your desktop. Have you ever thought how uneasy this is to scroll through a website sideways to read the texts? What viewport Meta tag does is that it informs the browser to fit the website according to the display of the user.

Keep the design simple :

A clean and focused design can help you to go a long way with more visitors. When the user will come to your website, you will have only a few seconds to showcase your ideas or offer your services as a company. While this strategy is true for all website designs, the importance of a simple web design increases when you are aiming to attract mobile viewers. Too many graphics can hinder your website’s aptness to load quickly and can be a bit distractive as well, especially for smaller devices like mobile phones or the I-pads, etc.

Make your button sizes are large enough to work on mobile :

When you are using a desktop, it is much easier to click a button of any size as you have a mouse there. But, when you are trying to press the small buttons using your finger, the job gets much harder, especially when multiple small buttons are closer to each other. This way, the visitor will try to press one button, but unintentionally will end up pressing the next one, which can create a delay. So, while designing, make sure that you have designed a mobile-friendly website template that doesn’t cause any frustration or annoyance.

Use optimum font size :

Reading on a smaller screen is much harder than reading on your desktop. You must have encountered this problem at some point, where you had to open your laptop to read properly as the font size on the mobile was too small. But, that doesn’t mean you will neglect the part when your visitors are trying to read blogs or articles on your website. The best way to ensure this is to use a font size between 14-16px and check it on different platforms.

Compress your image and CSS :

While creating a mobile-friendly website design, you have to make sure that the page loading time is faster. The main thing that creates problems while loading a page is high-quality images, so they need to be compressed. You must upload only the high-quality images and CSS, but you must compress them too.

Keep the content short and sweet :

Content is important for the website, but try not to make your website cluttered with them. Find out ways to tell your story in short and in fewer words and most importantly, go easy on the text. As the mobile screen is much smaller than a desktop or a laptop screen, you must minimize the number of texts, so the visitor can scroll quickly while reading only the most essential information. 

Regularly perform mobile testing :

You cannot just design a mobile-friendly website and sit back, but you will have to check it daily to ensure that your website is meeting all the preferences. You can check your website on your mobile or tablet and also ask your employees to do the same to provide the best user experience.

Conclusion :

As technology is advancing, the working principle of our smartphones is also changing. So, the strategy you are following today to make your website mobile-friendly, may not work after a few months. The best way to deal with that is to stay up to date with the changes. Don’t throw away your mobile visitors and compromise your ranking at the search engines. Invest in creating a mobile-friendly website that will provide better ROI in the future.