Voice search was introduced to the whole world through SIRI in 2011. It’s not that people were unaware of the concept of voice search before. We have seen it in many sci-fi movies. But, still, that was something fresh and unique, a super cool tool to test out. We didn’t know whether it would be useful or not, but today, one cannot argue about the help of voice search optimization. With the growing popularity, many E-commerce companies are looking out for voice optimization services.
Come up with a good plan of action:
If you are an E-commerce website, you need a different strategy than regular shops. Even if you own a shop and have a website, you need to target your local customers first. An SEO company can help you to make the best move. If you are a Pune based company, you may want to contact an SEO agency in Pune.
Get listed online:
Any search engine would automatically claw your website after it’s made. But that doesn’t mean you will be seen by the customers. Most people get what they are looking for on the first page of any search engine. Even you won’t remember when you have been to the 2nd or 3rd page while searching. Search engine optimization services can help your website to list among the top websites.
Research your keywords:
There are some differences in voice and typing queries. Almost everyone uses different words when using voice search and typing. For example, if you are looking for a wedding dress, you will type “best wedding dress shop”. The same query will change to “what is the best wedding dress store near me?” So, you have to come up with the best keywords to rank on top.
Optimize for local search:
We all want things that are nearer to us. That’s what made local SEO a very hot topic in recent years. Your website has to be very precise about your location and your work. It helps any search engines to find you quickly. You must create a page for every product and about the services. You must claim your “Google My Business (GMB)” tag. So, again hiring SEO services will be a plus.
Page loading speed:
Your page is filled with good and very useful content; still, you aren’t getting enough traffic. It’s not very unusual. Have you ever encountered this on your website? If you have, then it indicates that your website loading speed is not up to the mark. A user will not spend time on your website if you fail to execute pages quickly. Statistics show that a slow website is likely to get 10% fewer views than the fast ones.
Use long tail SEO:
Long-tail SEO is a process, where you can attract more organic traffic to your website. It generally targets the longer keywords, which consists of more than 3 or 4 words. Sometimes, when people do a voice search, they use longer sentences to get more precise results. Voice optimization services research these keywords and put them on your website, so it may match with multiple voice searches.
Target your audience’s question:
As mentioned above, people use more words when doing a voice search. So, your SEO team has to do brainstorming work to find out the most common questions people might ask. The search engine optimization services use “Answer the public” or Google’s “people also ask” feature to get the most common questions.
Produce voice search-friendly content:
You must have all the common questions regarding your business on your website. For example, if you are into cleaning services, your website must have content regarding the most common questions about cleaning. If you have these questions or most matching words on your website, your website will be on the top of the voice search.
Produce more local content:
Apart from providing your company’s accurate location, you must produce customer provided reviews on your website. This helps your company to be tagged as a trustworthy company in the local market. Yes, there will be negative reviews as well, but that is not going to destroy your reputation. People will spend time on your website, reading and writing reviews. It will boost your website’s traffic.
User experience is everything:
The most important factor is your viewer’s experience on your website. Your website has to be designed in such a way that it will allure the viewer. A poorly designed website may have the best keywords and contents, but it won’t make anyone buy from them. An SEO company also provides web development options, which will make your website colorful with animations and useful images.
Use schema and structured formatting:
Structured data is also called schema markup, which helps the search engines to crawl your website. With structured formatting, the search engine understands what a specific data means. If you put your address on the footer, any visitor will understand that. But, search engines might find it a bit difficult to understand. Using schema markup, you can tell the search engine that your address is your address information.
Don’t relent on regular SEO:
Now, there’s a lot of websites and software available, which can help you to generate the right keywords. So, you can hire any SEO for that right? Well, sorry, you are wrong. An SEO company doesn’t only generate keywords but also helps you to use the right and useful content for your website, quality link building and various other services. So, choosing a professional company with experience will be a nice investment for your company.
Conclusion:
In digital marketing, you have to be updated. An SEO company helps you to optimize your website and generate the most organic traffic, especially for voice searches. As a company owner, you have several other things to take care of, such as marketing or productivity or client handling. Voice search is the new mode of online searching. You can hire the best SEO agency in Pune to do this job, while you focus on the expansion of your company.